"The Secret Life of the backing band of a GoPro video in a virtual chihuahua

Tape a GoPro camera to an animal is a sure way to get a piece of material to get a single file. In fact, GoPro makes a dog harness, Fetch, which can mount a Hero camera to your best friend. There is something magical about seeing life from an exciting dog or look down from the point of view of a Bald Eagle Soaring. The practice is so popular that it has become even teased. And now that it's done in the virtual world thanks to Illumination Entertainment.

In a promotional video for the animated film from Universal Pictures, The Secret Life pet (opening 8 July), the relief shall set up a virtual GoPro in a chihuahua cartoon called peanuts (and some friends) antics pet from your point of view. With a nod to the popularity of drones, there is also a quadcopter a united GoPro, of course. virtual alternative video images of real GoPros, including a very nice shot and challenge the death of a number of flying wing uiters skyscrapers. The video is, of course, is a campaign for GoPro Hero4 as for the next film.

GoPro As stated in the press release, the video "Catch ideology driven Action Sports GoPro trying to take the idea of ​​pets and their owners to a whole new level." The fact is that GoPro cameras (and competitors) are so ubiquitous and synonymous with action sports, animals convert GoPro cameras in my head I'm not as stupid as they appear.

The video is awake, but not thin products we have ever seen places (even with the exception of the small size of their cameras, GoPro does nothing subtle). GoPro has not released a new camera session of the hero. The flagship Hero4 Black (same camera proudly worn by almost peanut Chihuahua) announced a barrel in 2014. The lack of new products has led to freak out investors on the company's shares. The Hero5 say that arrive later this year, along drones awaited Karma GoPro (he does not say, but delays), but until then, the company continues its existing products through various marketing initiatives and collaborations including animated films.

For now, at least, we need to see these cute promotional video. For the full story in the virtual video GoPro Illumination Entertainment, go GoPro blog.